Across the UK, 2.7 million children have no father figure at home — that's 1 in 5 of all dependent children.(1) An epidemic of absenteeism, and a lack of real "presence" among fathers, has become the norm — almost expected of anyone with a job.
In stark contrast, approximately 78% of all UK children aged 8 to 17 now own their own smartphone.(2) Sadly, it seems more children have smartphones than dads living under the same roof. It's because of this — that a phone can intrude on family life 24 hours a day, seven days a week — that we chose our name.
When "Mollie," aged 15, won a very special award, the first person she told was a friend giving her a lift to school. She said she "couldn't tell Dad, he's always on the phone" — how sad!
